Read e-book online Branded Bodies, Rhetoric, and the Neoliberal Nation-State PDF

By Jennifer Wingard

Branded our bodies, Rhetoric, and the Neoliberal Nation-State, by way of Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and the way in very direct, fabric methods it harms the our bodies of a few of the U.S.’ so much weak occupants. The ebook is written at a second whilst the promise of the liberal kingdom nation, during which the govt. purports to take care of its electorate via social welfare courses financed through country cash, is eroding. at the moment, country rules are outlined by way of neoliberal governmentality, a kind which privileges privatization and person own accountability. rather than the promise of citizenship and the protections that include it, or “the American Dream” to take advantage of a extra universal euphemism, the kingdom makes use of definite our bodies that may by no means be accredited as voters as an underclass in provider of capital (think “Guest employee Programs”). and people underclassed “bodies” are pointed out via branding.
In order to illustrate simply how destructive branding has turn into, Wingard deals readings of key items of laws on immigration and GLBT rights and their media reception from the prior 20 years. by means of displaying how manufacturers are assembled to create affective threats,
Branded our bodies, Rhetoric, and the Neoliberal geographical region articulates how risky the branding of our bodies has turn into and gives rhetorical recommendations that may fix the wear and tear to our bodies as a result of political branding. Branded Bodies, then, is an intervention into the rhetorical practices of the countryside. It makes an attempt to elucidate how the kingdom kingdom makes use of manufacturers to ahead its claims of equality and freedom the entire whereas condemning those that don't “fit in” to specific different types valued through the neoliberal state.

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Branded Bodies, Rhetoric, and the Neoliberal Nation-State (Cultural Studies/Pedagogy/Activism) by Jennifer Wingard

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