New PDF release: Classical Rhetoric and Modern Public Relations: An

By Charles Marsh

This e-book expands the theoretical foundations of recent public family members, a transforming into younger career that lacked even a reputation till the 20th century. because the self-discipline seeks guiding theories and paradigms, rhetorics either old and smooth have confirmed to be fruitful fields of exploration. Charles Marsh offers Isocratean rhetoric as an instructive antecedent. Isocrates used to be praised by way of Cicero and Quintilian as "the grasp of all rhetoricians," preferred over Plato and Aristotle.

By delineating the strategic worth of Isocratean rhetoric to fashionable public relatives, Marsh addresses the decision for study into the philosophical, theoretical, and moral origins of the sphere. He additionally addresses the decision between students of classical rhetoric for contemporary relevance. simply because Isocrates maintained that solid relationships needs to solicit and honor dissent, Marsh analyzes either historical and modern demanding situations to Isocratean rhetoric. He then strikes ahead to set up the trendy functions of Isocrates in persuasion, schooling, strategic making plans, new media, postmodern practices, and paradigms corresponding to excellence thought, communitarianism, absolutely functioning society idea, and reflection.

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Classical Rhetoric and Modern Public Relations: An Isocratean Model (Routledge Research in Public Relations) by Charles Marsh

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